---
title: Is the Future of Retail AI in the Hands of CTOs?
description: "In this article: Traditionally, chief technology officers (CTOs) have managed backend operations and infrastructure."
---

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# [Is the Future of Retail AI in the Hands of CTOs?](https://www.mosaicx.com/media-center/is-the-future-of-retail-ai-in-the-hands-of-ctos)

 Written by [Mosaicx](https://www.mosaicx.com/media-center/author/mosaicx) | May 09, 2024

(AIThority) - Traditionally, chief technology officers (CTOs) have managed backend operations and infrastructure. However, the rise of cloud computing and consumer desire for an omnichannel experience have made today’s CTOs pivotal in crafting digital strategies that directly influence customer engagement and operational efficiencies.

The Pressing Need for AI in Modern Retail

Retailers are facing pressure to keep up with customer expectations. Shoppers want personalized service, seamless transactions, and relevant recommendations. In this context, it’s no wonder many retail CTOs plan to significantly increase spending on AI and automation tech—by as much as 34% over the next two years.

 

 

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