FTC's quixotic quest to fix CX with Click to Cancel rule

(TechTarget) - The Biden administration strives to improve CX with a rule that goes in effect in 180 days. What could possibly go wrong? People, process, tech and a U.S. election.

Whomever could untie the massive Gordian knot connecting an ox and cart, Greek legend has it, would rule all of Asia.

Likewise, whomever can untangle the morass of people, process and technology to make unsubscribing to services as easy as it is to sign up will get their organizations in compliance with an upcoming U.S. Federal Trade Commission (FTC) regulation nicknamed Click to Cancel.