4 Ways Conversational CX Delivers Competitive Edge to Businesses

(SmallBiz Technology) - In the dynamic world of customer experience (CX), conversational AI has emerged as a game-changer because it can elevate how consumers engage with brands. So, what exactly is conversational AI, and how is it reshaping CX?

Conversational AI is a blend of voice and digital messaging that empowers customers to resolve various issues without speaking to a live agent. The technology is positively impacting the efficiency of customer service departments, tech support domains, and sales teams that employ it in the form of chatbots, virtual assistants, and intelligent virtual agents (IVAs).