Customer service has crossed a threshold thanks to the rapid ascent of generative artificial intelligence. Retailers can tap the powers of generative AI to automate internal and external customer service processes, improve and personalize experiences, and elevate problem-solving.
However, integrating generative AI into customer service processes requires careful planning and implementation. Decision-makers must develop a strategic blueprint that guides how generative AI will streamline operations and improve customer experiences (CX).
Rebecca Jones
