(TotalRetail) - As the retail industry has increasingly shifted to digital technology, transitioning from traditional brick-and-mortar stores to online platforms, consumers have changed both where and how they shop. Augmented reality apps allow customers to visualize products in their homes before purchasing, and retailers use artificial intelligence-driven recommendations to tailor suggestions to individual tastes. The integration of smart checkout systems reflects the broader trend toward speed and convenience. These trends have dramatically shifted the role of the chief technology officer (CTO) in retail.
Steve Akers
