The Role of Generative AI in Enhancing Automated Customer Experiences

(CRM Buyer) - Retailers and organizations striving to implement enhanced automation processes to meet customer demands might find competitive business advantages in using artificial intelligence (AI) to create conversational customer experiences (CX). A Gartner survey released last year revealed that 80% of executives believe they can apply automation to any business decision. It showed how organizations are evolving their use of AI as part of their automation strategies that are becoming embedded in digital business operations.