AI’s Impact on Non-Linear Customer Service in Travel and Hospitality

(RT Insights) - By harnessing the power of AI, hospitality providers can meet customers at every stage of their journey, providing personalized assistance, seamless self-service options, and consistent support across channels Travelers’ preferences have transformed in recent years, especially since the pandemic. Today, AI emerges as a new contender, with 75% of travelers trusting AI for trip planning. The travel and hospitality industry is catching on—66% of businesses are investing in digital technology and software to enhance customer service.