How Conversational CX Enhances Business Competitiveness

(The Fast Mode) - In the always-evolving world of customer experience (CX), conversational AI heightens how consumers engage with brands. Conversational AI does so by enabling a fluid experience that keeps customers engaged and keeps them coming back. This engaging, fluid experience is known as “conversational CX,” and it’s reshaping the way decision-makers think about setting themselves apart from competitors.

Defining conversational AI: where technology and human interactions converge

Conversational AI facilitates natural communication with customers in real-time. It combines technologies - such as natural language processing (NLP), AI, machine learning (ML), deep learning, and contextual awareness - to deliver customer support and outreach via various channels.