The Emergence of Phygital Customer Experiences

Picture of Rebecca Jones Rebecca Jones : May 05, 2023

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(VMBlog) - The rise of e-commerce, social media, and mobile devices has fundamentally driven companies to focus on creating a fluid digital customer experience (CX). But despite the rise of online shopping, the physical shopping experience has remained indispensable. Recently, a new approach to CX combines the physical and digital worlds: phygital experiences.

 

 
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