(Solutions Review) - A shift is underway in how consumers interact with brands. Today’s customers understand that savvy brands will connect them to personalized offers and special deals based on their interests. After making a purchase, when they need support, customers expect fast, intuitive, round-the-clock access available via whatever device they have handy. And yet, 70 percent of customer experience (CX) leaders struggle to design projects that answer these demands, making it challenging to achieve CX goals such as brand loyalty.
Rebecca Jones
