Do You Need a CXO?

Featured Image

(YouTube) - As interest in improving customer experience has grown, organizations have looked for out-of-the-box ways to orient their entire company toward this critical goal. That has led more and more businesses to hire a CXO, or chief experience officer.

In this episode, Brian and David talk about the role of the CXO and why it may be better to call them the chief silo breaker. They share what a CXO does and why this role is crucial in getting everyone in the organization on the same page.

Did you hear an unfamiliar term or acronym in this episode? Visit to find out what it means.